Gzip compression speed up loading times for your site and to save bandwidth. This means that content of your site will be served by the Apache Web Server in a compressed form.

To enable the gzip compression for your site, follow the steps:

1. Go to yourdomain.com/cpanel and log in
2. Look for Optimize Website entry (SOFTWARE cPanel section)
3. Here you have 3 options:
   –Disabled – which will disable the compression
   –Compress All Content – with this option all content will be compressed
   –Compress the specified MIME types – here, you will be able to input only certain MIME file types.
4. So, choose the second option and click the Update Settings button. A confirmation message will appear: Website optimization preferences updated. Content compression is now enabled. Content compression is now enabled for all content.
   
5. Your site is using now the gzip compression.